Blog

Profile

Mirco Cervi

Cervi Mirco

Name:Cervi Mirco
Date of birth:13/10/1977
Address:Milan
Phone:+393493735803
Email:mirco@mircocervi.it
Quasi 20 anni di esperienza nella gestione d’azienda e delle persone, operando sia in contesti internazionali e strutturati che in Pmi. Specializzato in Marketing, Marketing Digitale, Trasformazione Digitale e Innovazione Digitale. Docente al Sole24Ore nelle aree del Marketing, Marketing Digitale e Digital Transformation, Lecturer e Docente presso Confindustria, UniTs, UniVe, Pambianco, Semrush, Smau e altri enti privati su Innovazione, comportamento del consumatore, nuovi modelli di business.

Esperienze

01.2009 - present

Temporary Manager | Consulente

Marketing Director Temp | CDO Chief Digital Officer | Innovation Manager

8 anni – gestiti progetti per più di 30 aziende in diversi settori: fashion, sport, arredo/design, food, metalmeccanico, medicale.

Digital Transformation Officer rivoluzione degli approcci digitali, analisi e implementazione di nuovi modelli di business
– Consulenza di Direzione strategica
Chief Digital Officer e implementazione di piani strategici innovativi e digitali

10.2009 - present

Sole24Ore | Confindustria | Università

Docente | Lectuer | Tutor

5 anni – formazione professionalizzata a imprenditori e manager.

Formazione e Coaching in business school e Università. Forum e interventi su innovazione e futuro comportamentale.

  • Digital Transformation e Innovazione
  • Digital Marketing: Strategia Digitale, Piano di Marketing Digitale, Kpi e Lead Generation, Seo e posizionamento
  • Marketing: Nuovo consumatore, Psicologia dei consumi, Piano di Marketing, Marketing Pmi, Marketing Innovativo
  • Nuovi modelli di business 
  • Business: Business Plan, Bilancio per Imprenditori, Budgeting e Forecasting, Startup
  • Startup e Lean Startup business
09.2003 - 12.2008

A.V. Emme Srl | Design e Tessile Arredamento

Direzione Marketing e Commerciale

5 anni40 personeda 4 a 8 mil euro di fatturato. Collaborazione con marchi come: Meridiani, Cantori, Driade, Edra, Barovier&Toso, Designers Guild, Jab, Fishbacher, Rubelli e altri marchi del settore

Direttore Generale, Commerciale e Marketing

  • Pianificazione e implementazione dei processi strategici.
  • Responsabilità sullo sviluppo del business e pianificazione dello stesso.
  • Direzione e controllo del commerciale, marketing, operations e controllo di gestione.
  • Gestione agenti, sviluppo commerciale e sviluppo linee prodotto
10.1997 - 07.2003

A. Merloni Elettrodomestici | East Europe

Operations Manager | Export Manager

7 anni – 340 persone (circa 50 riporti) in Polonia, 3 uffici di rappresentanza Rus/Ua

Operations manager e Direzione Operativa (Retail Channels)

  • Responsabile Supply Chain
  • Responsabile logistica interna e organizzazione distribuzione verso le filiali
  • Gestione e controllo reti vendita retailers (Makro, MediaMarkt, Carrefour)
  • Responsabile del bilancio consolidato East Europe

Formazione

2015 - 2015

Business School “Il Sole 24 Ore”

MASTER IN INNOVATION MANAGEMENT
  • Innovation Management
  • Exponential Time
  • Exponential Organizations

organizzato da Arst&Inventio e Singularity University

2013 - 2015

Business School “Il Sole 24 Ore” e Università...

MBA - EXECUTIVE MBA IN INNOVATION (suma cum laude)
  • Direzione Aziendale e Gestione del cambiamento
  • Amministrazione e Controllo di Gestione
  • Finanza e Valutazione aziendale
  • Marketing & Sales
  • Gestione delle Risorse Umane
  • Innovazione e Digital Transformation
  • Corporate Social Responsability

2015 01.
Sebastiano Carbone
Sebastiano Carbone
Account Digital | SEM Specialist

I had the chance to attend a course in Marketing Management taught by Micro during a master at “Il Sole 24 Ore Business School”. It’s been a terrific experience mostly thanks to him, Mirco knows how to train and engage people, he shows expertise in the most advanced concepts of marketing strategy and always gives his audience the feeling they’re treating the topics downright.

May 18, 2015, Sebastiano reported to Mirco at Management Company

2014 01.
Natale Rundo
Natale Rundo

Mirco è un docente professionista che,grazie alla grande passione per il suo lavoro e alle sue competenze, ha saputo motivarmi e coinvolgermi nel settore del Marketing e Digital Marketing. Ha una grande capacità di tenere unito il gruppo di lavoro e di guidarlo al conseguimento dell’obbiettivo prestabilito.

November 16, 2013, Natale reported to Mirco at Management Company

2013 01.
Francesca Orsini
Francesca Oncini
Marketing & Communication Specialist at Moroni & Partners

Mirco has been an extremely competent and supportive teacher.
He gave the class helpful guidelines and representative examples to develop a clear digital marketing plan and he also provided me with practical solutions to adopt in the company I work for.

May 20, 2013, Francesca was with another company when working with Mirco at Il Sole 24 Ore | Business School

2013 01.
Beatrice Badalotti
Beatrice Badalotti
Marketing Communications Specialist

Mirco is a great teacher: he is able to ignite your interest and to engage every student. His teaching method is based both on theory and practice and he follows every step of your developing work with passion and attention. While I was bulding my marketing plan, I had the opportunity to share with him data, strategy, doubts, and I understood also thinks which seemed very complex at the beginning.

May 20, 2013, Beatrice was with another company when working with Mirco at Il Sole 24 Ore | Business School

2013 01.
Silvia Oricoli
Silvia Oricoli
Project Manager Office e Responsabile Grandi Clienti presso Oot srl

Lavorare con Mirco è stato sempre costruttivo e produttivo, è una persona molto competente e con doti di comunicazione e capacità di lavoro in gruppo.
Ho sempre trovato in Mirco un superiore disposto al dialogo e a confrontarsi, cosciente della necessaria collaborazione tra operativi per la buona riuscita dei progetti.

Working with Mirco has always been constructive and productive, is a very competent person with communication skills and ability to work in groups.
I’ve always found in Mirco a co-worker always available on dialogue and confrontation, aware of the need of cooperation for the success of the projects.

December 12, 2012, Silvia reported to Mirco at Avm Interiors

2012 01.
Antonino Di Nicolò
Antonino Di Nicolo’
Business Development and Marketing Director Latin America at Ferring Pharmaceuticals

Mirco is a very clever business man. Ecleptic and business oriented, he is always open to explore new business opportunities.
Extremely intelligent and expert in start-ups, Mirco is the right person to consult and work with when you desire to launch your business quickly and in the right way.

January 11, 2011, Antonino studied with Mirco at Business School “Il Sole 24 Ore”

2011 01.
Tomasz Saczek
Tomasz Saczek
Owner at TESLOG | Added Value in Supply Chain | Advisory

Mirco Cervi was my first boss in business life…He is professional and results oriented person…with a lot of efficient business solutions in his mind. I could learn a lot from him…I’m aware of the fact that the possibility to cooperate with Mirco helped me to gain current position…

January 16, 2011, Tomasz reported to Mirco at Antonio Merloni S.p.A.

Let's keep in touch